Hanky Panky: Brand Guide — History, Products, Fit, Care, and Buying Tips

Hanky Panky emerged from a simple yet innovative idea when two friends recognized the need for better-fitting, more comfortable women’s underwear. The brand’s journey began in New York City, where founders Gale Epstein and Lida Orzeck started creating lingerie that prioritized both comfort and style.

Brand History, Mission, and Core Values

Hanky Panky’s foundation rests on the principle of creating intimate apparel that makes women feel confident and comfortable. The brand’s mission centers around providing high-quality lingerie that accommodates diverse body types through innovative design and premium materials. Their core values emphasize inclusivity, comfort, and timeless style, which have remained consistent throughout their decades-long presence in the lingerie market. The company maintains its commitment to American manufacturing, with production facilities based in the United States, ensuring quality control and supporting domestic employment.

Product Range and Key Materials Used

The brand’s signature product line features their iconic stretch lace thongs, available in numerous colors and patterns. Beyond thongs, Hanky Panky offers bralettes, boyshorts, briefs, and sleep sets. Their product range extends to maternity and plus-size collections, demonstrating their commitment to serving diverse customer needs. The primary material used across most products is a proprietary stretch lace blend that combines nylon and spandex, providing flexibility and durability. This fabric composition allows for the brand’s signature one-size-fits-most approach while maintaining shape retention after multiple washes.

Sizing, Fit Guidance, and Inclusivity Information

Hanky Panky’s revolutionary sizing approach challenges traditional underwear fitting methods. Their original thong design accommodates sizes 2 through 12, while their plus-size line extends coverage for sizes 14 through 22. The stretch lace construction adapts to various body shapes without creating uncomfortable pressure points or visible panty lines. For bralettes, the brand offers XS through 3X sizing with detailed measurement guides. The inclusive sizing philosophy reflects the brand’s understanding that women’s bodies vary significantly, and their products should adapt accordingly rather than forcing conformity to rigid size standards.

Care, Maintenance, and Longevity Tips

Proper care significantly extends the lifespan of Hanky Panky products. Hand washing in cool water with gentle detergent preserves the delicate lace structure and maintains elasticity. When machine washing becomes necessary, using a lingerie bag and cold water cycle protects the fabric from snagging or stretching. Air drying prevents heat damage that can break down elastic fibers and cause premature wear. Avoiding fabric softeners helps maintain the lace’s natural stretch properties. Proper storage involves laying items flat or hanging them to prevent creasing and maintain their shape.

Authenticity, Purchasing Channels, and Customer Support

Authentic Hanky Panky products are available through authorized retailers, department stores, and the brand’s official website. Authorized stockists include major retailers like Nordstrom, Bloomingdale’s, and specialty lingerie boutiques. The brand’s official website provides the most comprehensive selection and often features exclusive colors or limited editions. Customer support operates through multiple channels, including email, phone, and live chat options. The company offers a satisfaction guarantee and detailed sizing assistance to ensure proper fit. When purchasing online, customers should verify seller authenticity to avoid counterfeit products that may lack the quality and comfort of genuine items.

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.

Hanky Panky continues to evolve while maintaining its core commitment to comfort and quality. The brand’s success stems from understanding that intimate apparel should enhance rather than restrict, providing confidence through proper fit and premium materials. Their approach to sizing, materials, and customer service has established them as a trusted name in the lingerie industry, making their products worthwhile investments for those seeking comfortable, durable intimate apparel.